A European Revolt Against Elon Musk: Protests, Strikes, and Threats to Tesla

 

Revolt Against Elon Musk and Threats to Tesla Facilities in Europe

Recently, Tesla and its CEO, Elon Musk, have faced a wave of protests and threats across Europe due to his political stances and incidents targeting the company’s facilities.

Protests in Portugal

In Lisbon, dozens of protesters gathered at a Tesla showroom to oppose Musk’s support for far-right parties in Europe. They held banners calling for a boycott of Tesla, expressing concerns about Musk’s influence on European politics. Nuno Raimundo, a doctor from Lisbon, stated that it was time for people worldwide to stand against Musk’s promotion of the far right in Europe.

Declining Tesla Sales in Europe

These protests have coincided with a decline in Tesla’s sales across several European countries. In the UK, Tesla sales dropped by around 12% in January, despite an overall increase in electric vehicle registrations. In France, Tesla experienced a 63% sales drop in January, while sales fell by 44% in Sweden, 38% in Norway, and 42% in the Netherlands. This decline is attributed to growing competition from European automakers and public backlash against Musk’s political statements.

Strikes in Sweden

In Sweden, about 130 mechanics servicing Tesla vehicles went on strike after the company refused their request for collective bargaining. The strike escalated, involving dock workers and car dealers, threatening to disrupt Tesla’s operations in Sweden and possibly other parts of Europe. Musk called these strikes “insane,” expressing concerns about their impact on electric vehicle production.

Fire at Tesla’s Berlin Factory

In March 2024, a fire broke out at Tesla’s factory near Berlin, causing a power outage and halting production. A far-left group claimed responsibility for the attack on the power substation, which led to an electricity cut at Tesla’s Berlin plant. Musk condemned these acts, referring to the attackers as “dumb eco-terrorists,” criticizing them for stopping EV production instead of targeting fossil fuel vehicles.

Political Views Affecting Tesla’s Reputation

Musk’s political views have impacted Tesla’s brand image in Europe. Polls show that consumer opinions on Musk are divided. A UK survey revealed that 59% of EV owners and potential buyers hesitated to purchase a Tesla due to Musk’s negative perception. In Sweden, Tesla’s favorability rating dropped to 11% after Trump’s inauguration, compared to 19% in a previous survey.

Conclusion

Tesla and Elon Musk face growing challenges in Europe, ranging from public protests and labor strikes to declining sales. These events highlight how political statements and public opinions can significantly influence a company’s reputation and market performance.